You can't connect the dots looking forward, you can only connect them looking backwards.
The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However, it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.
Design process based on clarity, simplicity and functionality
DD is a design agency specialising in branding and digital products
We build user-first digital solutions for a wide range of clients. Having over 10 years of experience, we put skill and insight in our every work.
Staying in touch with the market and understanding people is our priority. See some of our recent case studies.